TikTok LIVE Fest.
Summary
For TikTok’s flagship global event, we were commissioned to design and deliver a fully bespoke, scalable guest registration portal built to welcome and support 600+ international guests from across the TikTok community. To ensure every guest felt recognised and included, the platform was translated into 19 languages, with personalised journeys tailored to role, region and event access requirements.
Solution
Working collaboratively with the lead agency Seen Presents and TikTok’s internal teams, we reviewed previous year workflows to identify friction points across invites, data capture, travel coordination and check-in. We then designed and built a fully branded guest portal that streamlined the end-to-end experience from first invitation and profile set-up, to on-site accreditation and post-event follow-up. The platform balanced functionality with finesse, delivering clarity, efficiency and a guest journey that felt distinctly “TikTok”.
Result
A best-in-class guest experience that set a new benchmark for global hybrid event delivery. We built a bespoke digital platform (translated into 19 languages) that enabled efficient onboarding, information capture and journey management. Each guest received a custom RFID wristband linked directly to their profile, providing seamless access to event...