
FreeWheel.

Summary
Invyte partnered with production agency Lively to deliver expert guest management throughout FreeWheel Beach at Cannes Lions, a week-long programme of meetings, experiences, and live performances, culminating in an unforgettable Black Eyed Peas concert on the iconic Cannes shoreline.

Solution
Using our proprietary event technology, The Event Space™, Invyte optimised registration and check-in across all front of house meetings and events. Our team of 12 event professionals and brand ambassadors managed the guest lists, coordinated access, and handled on-site communications for over 3,000 guests. From real-time updates to queue management, guest enquiries, and security liaison, every detail was covered to ensure a smooth and safe experience from start to finish.

Result
The result was a flawless guest journey fast, efficient, and personal. With every attendee welcomed and managed seamlessly, the Lively and FreeWheel teams were free to focus on delivering show-stopping moments. The week closed with a packed beach and an unforgettable night, cementing FreeWheel Beach as one of Cannes Lions’ must-attend destinations.
Video credit: @teamfreewheel